Notivize makes it simpler for non-technical groups to optimize app notifications – TechCrunch

A brand new startup known as Notivize goals to offer product groups direct entry to considered one of their most essential instruments for rising consumer engagement — notifications.

The corporate has been testing the product with choose prospects since final yr and says it has already despatched lots of of 1000’s of notifications. And this week, it introduced that it has raised $500,000 in seed funding led by Heroic Ventures.

Notivize co-founder Matt Bornski has labored at numerous startups together with AppLovin and Wink, and he stated he has “so many tales I can let you know concerning the time it takes to vary a notification that’s deeply embedded in your stack.”

To be clear, Bornski isn’t speaking a few easy advertising message that’s a part of a scheduled marketing campaign. As a substitute, he stated that the “most dear” notifications (e.g., those that customers truly reply to) are normally pushed by exercise in an app.

For instance, it’d sound apparent to ship an SMS message to a buyer as soon as the product they’ve bought has shipped, however Bornski stated that really making a notification like that may usually require an engineer to jot down new code.

“There’s the standard approach that this stuff are constructed: The product group specs out that we have to ship this e-mail when this occurs, or ship this SMS or notification when this occurs, then the engineering group will go in and discover the a part of the code the place they detect that such a factor has occurred,” he stated. “What we actually wish to do is give [the product team] the toolkit, and I feel we have now.”

Notivize rule

So with Notivize, non-coding members of the product and advertising group can write “if-then” guidelines that can set off a notification. And this, Bornski stated, additionally makes it simpler to “A/B check and optimize your copy and your ship occasions and your channels” to make sure that your notifications are as efficient as potential.

He added that corporations normally don’t construct this for themselves, as a result of after they’re first constructing an app, it’s “not a rational factor to take a position your effort and time in once you’re simply testing the market otherwise you’re struggling for product market match.” Afterward, nonetheless, it may be difficult to “go in and rip out all of the previous stuff” — so as an alternative, you possibly can simply reap the benefits of what Notivize has already constructed.

Bornski additionally emphasised that the corporate isn’t attempting to exchange providers that present the “plumbing” for notifications. Certainly, Notivize truly integrates with SendGrid and Twilio to ship the notifications.

“The precise sending is just not the core worth [of what we do],” he stated. “We’re enhancing the standard of what you’re paying for, of what you ship.”

Notivize permits prospects to ship as much as 100 messages per 30 days free of charge. After that, pricing begins at $14.99 per 30 days.

“The regular march of low-code and no-code options into the product administration and advertising stack continues to unlock market velocity and product innovation,” stated Heroic Ventures founder Michael Fertik in an announcement. “Having been an early investor in a number of developer platforms, it’s clear that Notivize has cracked the code on tips on how to empower non-technical groups to handle crucial but complicated product workflows.”

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